Archive for November, 2009

Media Ethics/Media Law

Sky Development tried to file a suit on Vistaview Development for “misrepresenting the number of units in a condo tower Sky purchased from Vistaview last year.” The suit was dismissed after the judge claimed that the text messagining between two Sky development officials during court was “completely… absolutely outrageous.” One of the Sky officials happened to be on the witness stand while texting. This case goes to show that it’s very important to allows follow procedural rules.

http://socialmedialawstudent.com/social-media/texting-to-the-witness-stand-is-an-egregious-and-deliberate-attempt-to-subvert-our-justice-system/

Propaganda in Advertising

Proposition for PR campaign for a positive value.

Make ads that promote the use of condoms by displaying a euphoric setting/background and then using either a slogan or over simplified phrase.

Ex. and ad with a young man and a young woman smiling and standing in front of a new house with a realty sign that says “SOLD.” The guy’s putting his arm around the girl and they look really happy and energetic. Down in the bottom right hand corner there’s bold white font that says “Be Ready First.” and then below that, in smaller letters, place the condom brand.

The ad is suppose to imply that in order to have a happy (euphoric) life, you should first be ready for a child before you have one, and you can try and do so by using this type of condom.

Electronic News

The half-hour news show i watched proceeded as follows:

-an news report about a 15 yr old boy who was shot and killed after opening the front door to his house
-a news report on health care reform and how a few members of the community feel about it
-a Duraflame commercial
- a commercial in which a family fights over the TV (i forgot what it was for)
-a Kohls commercial
- a very short news report on a protest outside a church in SF
-a news report about the proposition of cutting down the number of pap smears women should recieve to once every 2 years rather than the current yearly test (on the basis that current research finds less caner screening to be better)
-a Mancinis Sleep World commercial
-a KTVU news commercial
- a Toyota commercial
- a Men’s Warehouse commercial
- a River Rock Casino commercial
- the weather report
-a news report on UC Berkeley students protesting againt the proposed 32% inc. in fees, and the violence that went on when Berkeley police hit Berekely students in front of Wheeler Hall
-a news report on a car crash that injured a mother and killed a daughter
-a short news report on an old car crash that killed 3 UC Berk grad students because of street racing
- a news report on bike racing at the Velodrome at Hellyer Park
- a news report on food banks and charities
- a Seinfield commercial
- a Bay Alarm commercial
- a Target commercial

most of the anchors had a straight face on while speaking, except for the weather man (who seemed to smile a lot), and one of the anchor women who smiled a little while the male anchor was speaking next to her.

i noticed that not much time was put on the news itself, and a lot more time went into commercials and “happy talk.”

i think the lead story was the story about the 15 year old High School student who got shot in Oakland. I think it was chosen because it was a really touching story being that he got shot right at his front door, and he used to be really involved in the community by giving a lot of community service and participating in a local environmental program. The fact that the story was touching probably means better audience approval, and so that’s probably why they chose it as the lead story

Internet

-I came up with 400 different social networking sites.
-I’ve only heard of about 8-10 of them. (Facebook, Myspace, Imeem, Yelp, Blogger, etc.)
-THESIXTYONE “democratizes music culture: artists submit their work, but rather than allowing a stuffy suit to decide what’s cool, the listeners do.”
-I use social networking sites such as Yelp, Imeem, Blogger, and to a minimal degree, Facebook. I use them to communicate everynow and then with friends/aquaintances (mainly ones who have moved away).. and to look up music.
-One incident in which a social networking site helped me out was when i posted up some of my old photography, and one of my friends found out that i like photography (he didn’t know before he saw my post) and so, after that, we were able to talk about photography and such in person.

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