Proposition for PR campaign for a positive value.
Make ads that promote the use of condoms by displaying a euphoric setting/background and then using either a slogan or over simplified phrase.
Ex. and ad with a young man and a young woman smiling and standing in front of a new house with a realty sign that says “SOLD.” The guy’s putting his arm around the girl and they look really happy and energetic. Down in the bottom right hand corner there’s bold white font that says “Be Ready First.” and then below that, in smaller letters, place the condom brand.
The ad is suppose to imply that in order to have a happy (euphoric) life, you should first be ready for a child before you have one, and you can try and do so by using this type of condom.
